Established in 1996 within the historic city walls, York Brewery is both a working brewery and a major tourist attraction providing customers locally and around the country with the first traditionally brewed ales from within the walls of York for over 40 years.
New Year. New Look.
1st December 2017
PIMPING UP THE PUMP CLIPS
York Brewery is in Great Shape for the New Year!
York Brewery unveils new heptagonal beer badges. Quirky, eye-catching contours of a rounded heptagon were chosen to represent the seven ingredients of brewing; Water, Barley, Hops, Yeast, Knowledge, Passion, and Fortune. Sitting pretty on the bar, the unique shape of the pump clips and bold type style were designed to make York Brewery beers easily identifiable.
Brand manager Neil Arden said, "The previous design served us well, but after six years they were looking a little tired and it was time for a new look. We've given the new pump clips a more modern feel, whilst keeping the design classic and clean."
Pete Law of HBA Graphic Design said, "The aim was to highlight the authenticity of York Brewery as a traditional brewer of high-quality cask ales whilst refreshing the brand to keep the brewery relevant in an ever-changing beer market. The assured style of the pump clips and bottle labels is a sign of a confident brewery which, having recently celebrated their 20-year anniversary is looking to the future."
Appearing in pubs from January onwards, the contemporary take on classic brewery styling ensures beer drinkers can easily find their favourite York Brewery beers on a crowded bar, while the unique clip shape and strong type-face means they'll be able to quickly identify new and exciting seasonal York Brewery beers throughout the year.
Our new website is now up and running! Please visit http://tw.pc/tx0y654/ and let us know what you think!
via Twitter 1 day ago
If you like York Ales, you'll love our shop. Here you have access to our whole beer range plus accessories and more.
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